22 · Business Development and Business Analysis
Preparing new hospitality locations systematically
Established hospitality business from Graubünden.
Situation
An established hospitality business from Graubünden repeatedly explores new business opportunities and possible new locations. Such options arise continuously, but at an early stage they are usually still vague.
Before any decision, similar questions come up: Does the location fit? Which operating model makes sense? Which target groups should be addressed? What does an economically viable offer logic look like? What role can investors or capital partners play?
In addition, landlords and other decision-makers expect documents they can follow. Without clear structure, ideas are hard to assess.
Approach
Hosang Consulting supports the business on a recurring basis as an advisor and sparring partner. Depending on the situation, Hosang Consulting helps to structure the starting point, carries out business analysis, sharpens the business model and positioning, and prepares an investor search.
For new location options, this includes assessing the location, developing operating concepts, preparing application and decision documents, and preparing and supporting talks about possible new premises.
One concrete part of the collaboration was the development of a complete operating concept for a new hospitality location. It covered, among other things, positioning, target groups, seasonality, operating model, offer logic, additional uses, economic viability and operator profile – plus the application documents for the location.
Result
An idea became a structured, assessable initiative. The basis for decision-making was made more concrete, and professional concept and application documents were produced for the new location.
Roles, next steps and open points are clearer, and new location options can be assessed more systematically. The collaboration continues on a recurring basis; nothing is deliberately stated here about the outcome of individual initiatives.