Services
Business Development
I develop business opportunities with an eye on the market and implementation.
Target customers, benefits and economic assumptions are tested before larger resources are committed.
- 1Understand the problemClarify target customers, benefits and assumptions.
- 2Validate demandTargeted market tests show which assumptions hold up.
- 3DecideSet the next step.
Building new business areas and partnerships. Developing and testing business models, translating strategy into execution. I support companies as a strategic partner – from the first idea through to implementation.
Strategy that leads to execution
Business development is not a PowerPoint exercise. It's about recognising real opportunities, building partnerships and validating business models. I bring experience from over 15 years of self-employment – with mandates in banking, financial services, IoT, low-code and the ERP environment. My approach: formulate hypotheses, test quickly, and communicate honestly what works and what doesn't.
Partnerships and business areas
From partner acquisition in banking to building a cross-industry IoT ecosystem to establishing a low-code department – I develop business areas not just conceptually but implement them operationally. This includes product and channel strategy, pricing models and active support of pilot projects.
"What I wish for myself also applies to my clients – a solution that truly convinces."
When a possibility needs to become a viable next step
New business opportunities often emerge before it is clear whether and how they can become a viable initiative. An idea exists, a market is changing or a new possibility is taking shape, but value proposition, target group, business model or implementation are not yet sufficiently clear.
I help examine such opportunities in a structured way. Together we look at the market, customer needs, the organisation and existing capabilities, and clarify which assumptions need to be tested first. This includes openly challenging financial and operational assumptions before time and money are committed.
The goal is not to produce a large business plan as quickly as possible. It is about understanding a business opportunity well enough to make a well-founded next decision.
From practice
- Developed a business model for a cross-industry IoT ecosystem and tested it in real projects.
- New financial services: co-developed product, channel and pricing models and brought together the financial requirements, through to the partnership.
- New hospitality locations: prepared operating concepts, including the economics, as a basis for decision.
Understand the problem
Define the solution
Position the offer
Validate demand
Generate demand
Qualify
Decide
Realise value
Learn
Business development in practice
The following examples show how business opportunities were examined in a structured way and translated into viable next steps.
Agricultural enablement, Kenya
Multi-year project support for business model and marketing. Today the work is continued by the local team.
Read the storyNon-commercial engagementMatteson Mission College, Norway
Teaching entrepreneurship as an attitude — from a personal business idea to a pitch.
Read the storyNew financial services from study to partnership
Connecting regulation, processes, technology and the business model through one integrated development path.
Read the storyBuilding an IoT ecosystem for scalable innovation
Connecting distributed capabilities from research, development, production and the market through one shared delivery model.
Read the storyInvestor communication for an energy project
Complex waste-to-hydrogen technology translated into material that non-technical decision-makers understand.
Read the storyNon-commercial engagementLower-cost family testing through a new pooling model
Adapting an established testing principle for families through one shared sample, individual retained samples and significantly lower costs.
Read the storyA mandate I ended early
With no realistic path to the result, I ended the mandate – and waived two contractually owed monthly payments.
Read the storySelected references
2017–2021
Team leadership & enablement – Large corporation
Agile leadership of an international team (25 people, Switzerland / Vietnam / Portugal). Introduction of epics, user stories and sprint structures in ongoing operations.
2023 –
Digital transformation – No-code / Low-code & AI
Digitalisation consulting, business field development, AI-driven processes and automation. Ongoing.
2023 –
Business Development & Partner Management for Leverage Experts (self-employed, since April 2023)
Building business fields and partnerships in growth and transformation environments. Advising decision-makers on digital initiatives, organisational change, and whether technology creates real value. Locations Zurich and Dubai. Ongoing.
2014
System development & release management – CHF 10.47M
Overall project manager for 7 releases. Complex interface architecture, ~50 project participants.
Do you see an opportunity, but the next step is not yet clear?
If a business idea, a new offer or a market opportunity needs to be examined in a structured way and translated into a realistic next step, we can clarify together what needs to be understood and tested first.
Often combined with other services
In my experience, many engagements start with one question and grow into adjacent topics. These services are particularly often combined:
Project Management
A business case is only worth something once it's delivered. Project management provides the structure that turns an idea into a deliverable initiative.
Learn more about Project ManagementBusiness Analysis
New business fields need workable processes and systems. Analysis translates the market promise into concrete requirements.
Learn more about Business AnalysisImage at the top: AI-generated illustration.