17 · Non-commercial engagement · strategy & concept development
FamilyLounge Chur
A low-threshold space for families with young children, developed together with the Salvation Army Chur.
Situation
FamilyLounge is designed as a low-threshold space for families with young children — developed together with the Salvation Army Chur.
Three formats were meant to cover different needs: BabySong for music, movement, language and connection; the Gäuggeligarten playgroup as a stable small group for children; and Treffpunkt as an open meeting space for families, with no course structure and no obligation to consume.
Approach
I was responsible for strategy, concept development and implementation. A large part of this conceptual and advisory work was provided non-commercially.
Result
The concept has been fully implemented: all three formats are now up and running, and families are using the offerings. The accompanying campaign runs until September 2026.